The primary logo is the most commonly used logo lock-up in the LMU Loyola Law School visual identity program. The entire LLS community is encouraged to use it. It is our graphic identity to external audiences, used in applications such as marquee signage, advertising, print and digital communications, apparel and our business package. It is available for use in accordance with our graphic standards.
EPS files are used by graphics and production professionals with the Adobe Creative Suite, usually on Apple computers. PNGs are cross-platform files that can be opened and used on PCs and Macs.
Left-Justified Primary Logo
Full-Color Positive
For use when displaying over white or LMU Light Gray. Do not display over any other color.
One-Color Positive - LMU Crimson
For use when displaying over white. Do not display over any other color.
One-Color Positive - LMU Black
For use when displaying over white. Do not display over any other color.
Full-Color Reverse "Sticker"
For use when displaying over LMU Crimson, LMU Blue, LMU Gray and LMU Black. When displaying the logo over LMU Light Gray or white, use the "Full-Color Positive" version of the logo, seen above.
One-Color Reverse "Sticker" - White
For use when displaying over LMU Crimson, LMU Blue, LMU Gray and LMU Black. Do not display over LMU Light Gray.
Center-Justified Primary Logo
Full-Color Positive
For use when displaying over white or LMU Light Gray. Do not display over any other color.
One-Color Positive - LMU Crimson
For use when displaying over white. Do not display over any other color.
One-Color Positive - LMU Black
For use when displaying over white. Do not display over any other color.
Full-Color Reverse "Sticker"
For use when displaying over LMU Crimson, LMU Blue, LMU Gray and LMU Black. When displaying the logo over LMU Light Gray or white, use the "Full-Color Positive" version of the logo, seen above.
One-Color Reverse "Sticker" - White
For use when displaying over LMU Crimson, LMU Blue, LMU Gray and LMU Black. Do not display over LMU Light Gray.
Which file type is best for my project?
- Use the PMS version of the logo when professionally-printing in spot colors.
- Use the CMYK-color version of the logo in four-color litho and digital printing.
- Use the PNG file of the RGB-color version of the logo for general office use—memos, flyers, meeting agendas, and other digital communications. PNG files are cross-platform and Microsoft Office compatible.