A logo or pictorial mark that is added to a wordmark that identifies an organization forms a logo lock-up, also known as a signature.
The Law School lock-up is one of the four primary logo lock-ups in the LMU visual identity system. Consistent use of these lock-ups in accordance with Loyola graphic standards creates general awareness and builds loyalty for the Loyola identity.
Primary Lock-Up
The primary lock-up is the most commonly used LLS logo in the LMU visual identity program. It is our graphic identity to external audiences, used in applications such as marquee signage, advertising, print and digital communications, apparel and the university's business package. It is available to download for immediate use in accordance with Loyola graphic standards.
Center-justified lock-ups are used in formal layout settings such as invitations, menus, signage and other special event communications.
Clear Space
Adequate clear space for the primary logo lock-ups is defined as the cap height of M extended around the lock-up's perimeter. No other graphics or text should interfere with this area.
Minimum Size
The minimum size of primary logo lock-ups contains a shield mark at 0.5-inches-wide with the wordmark at the same scale. There is no maximum size use.
Incorrect Use
Incorrect uses of the primary logo lock-ups are shown below. Incorrect usage rules apply to all marks in our identity toolkit.
