Social media is one of the fastest ways we reach our most connected and engaged LMU Loyola Law School audiences. As part of nearly 250 university-wide accounts that serve hundreds of thousands of direct followers and ultimately reach millions, social media is a powerful tool for bringing our work, news, important initiatives, outreach and, in the process, our brand to the world.
Marketing and Communications is your primary point of contact for consulting on social media endeavors. Contact us for help in breaking down the various channels and their unique strengths, providing data and best practices on posting strategies, advising on critical and effective content planning, and much more.
The social media system is designed to be cohesive while still providing user flexibility and visual variety. Social media brand standards provide tools and guidance for establishing profile pictures, tiles and avatars to ensure the law school's brand consistency across all of the school's accounts on the most critical platforms and channels.
Customized profile images for LLS organizations, departments and programs are created to spec by Marketing and Communications. Contact Marketing & Communications to request a social media profile image for your unit.
Breaking Down the Profile Image Template
The LMU Loyola Law School profile image template is designed to adapt to the most common and universal specifications for social media sites and channels. Examples are shown here as square profiles, but the templates account for cropping and reshaping into circle-shaped avatars, as well.
Primary Law School Profile Images
The primary mark center-justified above the LLS acronym wordmark is the LLS social media profile image. It is used on all our social media sites and channels.
Secondary Organization Profile Images
Schools, colleges, departments, centers and programs should use the LLS logo acronym lockup with secondary messaging that is partially defined by character limits. Profile images are available in our primary color palette options. Text is set in Metric, LMU's primary typeface, with organization acronyms in uppercase and all others in title case.
If the program name cannot be truncated to use a lockup option, the LLS primary lock-up should be used alone. In this case, the account's customizable text and image areas are used to identify the sponsoring LLS organization.
Secondary Profile Images
Available in three styles.
Short Word Secondary Profile Images
One word, up to 5 characters.
Long-Word Secondary Profile Images
One word, up to 9 characters.
Two-Line Secondary Profile Images
Two lines, one word per line, up to 10 characters per word.
Examples of Incorrect Social Media Profile Image Usage
Consistent application of the university's social media profile image templates ensures brand clarity and law school recognition across social media channels.
Do not use colors that are not in the LMU color palette.
Do not use the incorrect template for the length of your program name.
Do not use text lock-ups that are longer than the LMU profile image templates.
Do not create layouts extending outside the boundaries of the established LMU profile image template.